Breathtaking
Air Quality
Data Visualization
for Lahore
Recognition:
Communication Arts
Student Awards Finalist 2024
The idea
Breathtaking is a unique approach to data visualization showing the air quality
of “breathtaking Lahore” during the year 2022.
Design Brief: Choose three data sets and inform the audience with the data using appropriate media for the appropriate target audience.
Target Audience: People in Lahore
Intention: To inform people about climate crisis in Lahore which has been ranked as one of the most polluted cities in the world. The air pollution in Lahore feels as if someone is taking your right to breathe. You can see and feel it in your throat.
Tags: Cigrette Packaging| Data Visualization | Flipbook Animation | Climate crisis
Logo Design: The idea came from secondary research where someone described living in Lahore as if someone is taking your basic right to breathe. Lahore being a cultural capital of Pakistan has been presented as the “breath-taking city” to inform the audience and authorities to take action against climate crisis.
Media Choice: I used cigarette packaging as a cover for my flipbook because breathing in Lahore is as dangerous for your lungs as smoking.
Data Set 1: My first data set talks about the reduction in average life expectancy of 4-5 years by living in Lahore. I added that as a caution just like how cigarette packages have disclaimers.
Data Set 2: Number of days the air quality was dangerous for the residents of Lahore categorized into sensitive group, women and children and healthy groups.
How many days Lahore has healthy air quality in a year?
NONE!
The process: For flipbook pages, I used matte photopaper and printed images using inject printers. Cut them and made them into a flipbook using perfect binding. Flipbook cover was made with canvas paper to feel the rough texture of the paper and add to the experience of the audience.
