Imaginality
Color Markers
Packaging & Branding Design
“I think, therefore I am.”
René Descartes
The idea
Imaginality is a unique packaging design for color markers visualizing data sets of Electromagnetic Radiations and how humans and dogs perceive them.
Reality is created by our minds. Our minds perceive signals from our senses and predicts what the signal is. Our brain exists in a box called skull. it cannot see, hear, smell, touch, or taste. Rather it actively creates the reality based on the predictions that it makes from neurological signals from our senses. So, we exist because our brain tells us that we do.
Our brain fills the color in an image based on the wavelengths detected by our photoreceptive cells. Dogs and other animals see them differently. Even different humans see things differently and create their own reality.
Use our markers to fill the colors the way you want and create your own reality!
Tags: Packaging Design | Data Visualization | Branding
Welcome to the controlled hallucinations called reality!
We don’t passively perceive reality; we actively create it. Create your own reality, imagine things differently!
Logo Design: Giving a tribute to the quote “I think, therefore I am.” by René Descartes, I designed logo for Imaginality Markers Set.
The box shows different wavelengths of Electromagnetic Radiations and how humans and dogs see them differently.
Our brain fills the color in an image based on the wavelengths detected by our photoreceptive cells. Dogs and other animals see them differently.
Even different humans see things differently and create their own reality.
Data Sets on Packaging
Based on the wavelengths of visible spectrum, the color markers are divided into seven color groups Red, Orange, Yellow, Green, Blue, Indigo, and Voilet color packaging containing different shades of each group. The data shows wavelengths that are categorized into perceived colors on visible spectrum of electromagnetic radiations.
Optical Illusions:
How does the pattern on the back of the card appears? Are these lines straight or tilted?What colors are the pictures shown on the back of cards?Our brain tricks us to imagine things different than the reality, our brain creates optical illusions by the perceived lights, colors, shapes, and contrast of the surroundings.
